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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

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Beyond Mobile Banking, Giving (Alexa’s) Voice to Financial Lives, Naturally

PYMNTS

Fiserv has been designing its voice-oriented Alexa offerings in tandem with financial institutions – not based on size, but with a focus on serving the needs of FIs of all stripes that want to bring innovation to end users. It’s not online banking, it’s not mobile banking, it’s a digital user experience,” he said.

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Facebook vs. Your Website

Social Assurance

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Invest in it.

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MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. PFM and banking software company MX recruited its first CMO today. MacDonald isn’t the only well-known fintech player MX has recruited.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Walk through the purchase experience.

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Finovate Spring 2018 – Day 2

William Mills

Fiserv is highly regarded for its leadership and innovation, and award-winning solutions for mobile and online banking, payments, risk management, data analytics and core account processing. Info: Covered Security acts as a personal security assistant looking out for your online life. Presenters: Chris Zannetos. Brian Milas.

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FinovateFall 2017 Live Blog – Day 2

William Mills

VERY Cool mobile, user experience. Speaking about a use case for M&A, which dynamically alters the user experience in different devices. Its an add on to existing online banking. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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