Perficient

MARCH 1, 2021

These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.

Marketing 508

Marketing Training Data US 508

Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Part of it is technology, and part of it is data.

Data 322

Data Analysis Tools Management 322

PYMNTS

JUNE 21, 2018

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. The company added that Salesforce’s technology enables Zycus to “blur the lines between sales, marketing, customer support, operations and even IT.”

Marketing Automation 123

Marketing Automation Customer Experience Marketing Software 123

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 131

Marketing Automation San Francisco Conference Marketing 131

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. We are always looking for new and innovative tools to connect with her and we will not stop looking for new ways to surprise her, to delight her, and to serve her.”.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Independent Banker

FEBRUARY 28, 2023

Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. Making the investment On top of that, he says many balk at the cost of the technologies. Marketing for a lot of folks still is a necessary evil,” Cook says.

Community Bank 129

Community Bank Community Marketing Data 129

Perficient

JULY 19, 2023

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth.

Regional 221

Regional Customer Experience Strategy Policies 221

PYMNTS

JANUARY 30, 2019

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

Tools 115

Tools Marketing Automation Training Operations 115

Perficient

DECEMBER 8, 2020

To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools. They offer state-of-the-art marketing automation and online performance metrics. These advances show great promise for boundless uses within the hospital enterprise.

Marketing 332

Marketing Tools Marketing Automation Management 332

Perficient

DECEMBER 7, 2020

Our experts are working with health insurers to leverage front and middle office automation using Salesforce Industries (formerly Vlocity). There are numerous benefits to this cloud-based technology. If possible, work with your SI partner or technology provider to calculate a return-on-investment analysis. count on us.

Groups 294

Groups Comparison Industry Tools 294

Perficient

MARCH 15, 2021

In tandem with implementing the new platform, my role was to create marketing-automation strategies designed to jump-start key service lines that had slowed during Covid. helping them build the strategy, technology, and communications to impact change and community health. Contact us to accelerate your transformation journey.

Data 493

Data Marketing Community System 493

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

PYMNTS

NOVEMBER 2, 2016

The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We That’s really bad and we can use technology to improve that.”. We have always been very campaign focused.

San Diego 100

San Diego Marketing Automation Software Online 100

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. The idea is to create an enticing customer experience, it said.

System 100

System Customer Experience Marketing Automation Software 100

Perficient

AUGUST 21, 2020

Contact Center Technology. Event Management. Social Networks. We also have many other platform types in the works, including. Master Data Management Platforms. Product Information Management Systems. For additional details or to request more information about the Platform Selection Jumpstart, leave a comment or follow the link below.

System 332

System Meeting Management Analysis 332

PYMNTS

MARCH 2, 2017

While Pilgrim has been running on Foursquare City Guide and Swarm for quite some time (the technology which sends users push notifications when at a new restaurant or recommendations when in a new city), it is now being offered to marketers and developers who want to use it in their own apps.

Software 100

Software Marketing Automation Study Marketing 100

The Paypers

JULY 28, 2017

(The Paypers) TSYS has signed an exclusive long-term agreement with Monetary , a connected commerce provider offering integrated payment services and marketing automation technologies for the point-of-sale industry.

Marketing Automation 28

Marketing Automation Payments Industry Technology 28

Abrigo

DECEMBER 31, 2015

They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. For that reason, she expects marketing technology will continue to explode as more firms adopt it. Metrics to assess marketing effectiveness are shifting, too, she said.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

PYMNTS

JUNE 1, 2016

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

PYMNTS

FEBRUARY 8, 2017

Since Android Pay is a default app, Kiran said, the integration helps Fishbowl’s client marketers overcome having guests download an app. Kiran noted that Fishbowl’s technology is something that can easily be adapted to the broader retail space. The technology is clearly brick-and-mortar-centric,” he said.

Mobile 100

Mobile Google Retail Marketing Automation 100

Independent Banker

FEBRUARY 28, 2022

Our technology, combined with the training that we provide, will result in a best-in-class solution. It offers digital appointment scheduling; lobby, management and contact center functions; as well as solutions like Reserve with Google and in person, phone and video appointments, says Romeo Iula, co-founder and chief technology officer.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 128

Analytics Resources Strategy Marketing Strategies 128

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This includes addressing SaaS in a step-by-step manner.

Tools 135

Tools Software Data Analysis 135

PYMNTS

APRIL 18, 2017

With today’s economy becoming increasingly more connected over the past decade, there have been various forms of technology solutions developed along the way to assist in streamlining smart devices. It’s nearly impossible to find a day where money isn’t flowing between retailers and consumers.

social media 123

social media Payments Retail Branding 123

FICO

NOVEMBER 29, 2022

Insurers Must Balance Rapidly Evolving Market Forces and Emerging Technology. At the same time, having a cloud-based technology platform that could grow with them while delivering critical benefits across all business lines and channels offers a significant competitive advantage. Fractured Customer Experiences Can Be Fixed.

Customer Experience 52

Customer Experience Meeting Analytics System 52

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

FICO

JULY 15, 2022

in 1989, it meant lenders of all sizes could leverage the technology of scoring and open up credit to consumers that they might not have lent to in the past. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. For FICO, it means taking the technology global.

Analytics 52

Analytics Data Lending Innovation 52

PYMNTS

MAY 26, 2017

We’ve succeeded in staying ahead of the competition over the years by sticking to our core belief that the customer should be at the heart of every business decision, while simultaneously embracing new technologies and adapting to the evolving needs of brands and consumers. PYMNTS: What’s next? What does the future look like?

Branding 103

Branding Community Survey Data 103

Gonzobanker

DECEMBER 19, 2017

These ventures show credit unions are not standing still when it comes to technological disruption, and we hope much is learned from these early risk-taking efforts. For core legacy vendors, there is a three-to-four year window to put some new technology sparkle in your solutions or risk being tagged for replacement.

Conference 117

Conference Industry Community Bank Community 117

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? The combined effort boosts leads and with a marketing automation platform like HubSpot, you can directly measure your new sales leads from PR and content marketing efforts.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? The combined effort boosts leads and with a marketing automation platform like HubSpot, you can directly measure your new sales leads from PR and content marketing efforts.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Perficient

JULY 21, 2023

Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth. It can be used to create personalized content for customers, automate tasks, and generate predictions. This is where Data Cloud and Einstein GPT come in.

Industry 221

Industry Data Training Technology 221

William Mills

JANUARY 18, 2018

By positioning your company as a thought leader through insightful articles on industry trends and new technologies, you become a trusted advisor. This is where utilizing marketing automation software can make the biggest impact on your lead generation program. Educate Your Marketplace.

eBook 41

eBook Marketing Automation Marketing social media 41