article thumbnail

Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. The SXA component allows content authors to select the goal using a custom experience button.

article thumbnail

There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

Next, we’re observing a continuously increased focus on customer experience. Banks are realizing that providing a seamless, personalized customer experience is critical to retaining customers and attracting new ones.

Trends 474
article thumbnail

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology. Perficient has capabilities across content management, digital asset management, customer experience orchestration, marketing automation, email marketing, data solutions, and analytics.

article thumbnail

There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. From these key values, customer journeys and the experiences they deliver bring these brand values to life for the consumer.

Industry 294
article thumbnail

How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. Personalized Customer Interactions AI-powered systems enable regional insurance carriers to deliver personalized customer experiences.

Regional 221