PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. It is an open banking platform on one level and it also is a data management platform for consumers on another.

Data 293

Data Innovation Big Data Marketing Strategies 293

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. Some businesses thrived, others managed to survive, and some had to close their doors. This taught us that the market could change rapidly and in unexpected ways. A Survey of Over 150 Enterprise Executives.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

OCTOBER 20, 2020

Regardless of the industry, company size or financial position of an organization, the optimized use and acceptance of commercial cards makes them uniquely positioned to address many of the pain points companies face today — and even more so during these unprecedented times.

Tools 159

Tools Marketing Strategies Capital Payments 159

Perficient

FEBRUARY 1, 2021

We’ve also implemented incentive management capabilities to help consumers understand what offers are available and which provide the most value to them. It’s also important to note that while chatbots are key to seamless online experiences for customers, they need to be combined with a holistic marketing strategy to be most effective.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. Customers ask us, ‘How do we do what you just described?’” How To Proceed. It really is.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

MAY 29, 2020

The department store chain earned a respectable first quarter as announced Thursday (May 28) through a mix of shrewd inventory management, financial reorganization and eCommerce strength. Our market strategy remains our priority for gaining market share and increasing inventory efficiencies in our top markets.

Cards 144

Cards Strategy Marketing Strategies Online 144

FICO

APRIL 4, 2022

Doing it right means using customer data and rapidly delivering hyper-personalized, risk-aware offers that match customers’ needs and financial commitments at any given time via a channel that matches the customer’s preference to maximize the response rate on every interaction. . How Can FICO Help Level Up Your Marketing?

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

PYMNTS

APRIL 30, 2018

With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. The level of competition has forced every vendor to imitate the others’ product portfolios and go-to-market strategies,” said Canalys research analyst Mo Jia.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer. Moving Forward.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses.

Marketing 100

Marketing Data Innovation Retail 100

Insights on Business

JULY 23, 2018

Join us for a webinar to learn about the disruptive forces that are currently reshaping the banking industry, and how your financial institution can achieve true digital reinvention. CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners.

Innovation 96

Innovation Security Case Study Strategy 96

FICO

APRIL 17, 2023

Acknowledging Poor Performance and Legacy Systems’ Impact on Personalization More than one in three (+33%) respondents are dissatisfied with their firms’ abilities to successfully attract, engage, originate, on-board, nurture, or manage new and existing customers. It’s a near-uniform viewpoint.

Survey 52

Survey Customer Experience Analytics Study 52

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based CRM and relationship management. Content management.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

JULY 15, 2020

While he and his friends were attending their final semester at the Yale School of Management , they had a plan. So that strategy was completely taken away from us. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She may also play a role in the marketing as a content creator herself.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

APRIL 16, 2020

We don’t always know what the world will look like, but if we’re focused on our consumer and why we’re there for her, and then it comes down to marketing execution.”. Kidd has managed global brands at Johnson & Johnson and Pfizer before joining Nuria. Her current marketing strategy is meeting the consumer online.

Branding 160

Branding Community Strategy Online 160

PYMNTS

MARCH 8, 2017

“It’s very easy to underestimate the complexity of what’s required to scale a payments company, regardless of your go-to market strategy.”. Back then, even though PayPal was just beginning to gain traction and online banking was quite prevalent, the apartment rental market was still dominated by paper checks, Weiss explained.

Fintech 130

Fintech Marketing Strategy Payments 130

FICO

MARCH 28, 2023

Join us there! Stephanie joined FICO in 2014, recently serving as executive vice president of sales and marketing. As executive vice president of software, Stephanie is responsible for all elements of the company’s software business, including software technology, product management, service, sales, and marketing functions.

Leadership 52

Leadership Software Community Florida 52

NCR

APRIL 1, 2016

3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online. Let us know in the comments section below or Tweet @bankingdotcom. What have you been reading?

social media 40

social media Strategy Payments Apple 40

Jeff For Banks

MAY 31, 2022

Covid-19 lockdowns in China have cut production of goods and ships are again lined up off the coast of China, meaning long delays in getting products to the US. Stock markets hit new highs in January and quickly began a long and painful sell-off that has continued into May. The 10-year US Treasury ended 2021 at a yield of 1.51%.

Marketing 78

Marketing Community Bank Community Management 78

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Every bank product manager should be clear on what their product is, what it is used for, and who will use it.

Conference 195

Conference Marketing social media Data 195

FICO

MAY 17, 2023

This transition liberated their CIO to focus on adding value to the business while leveraging the cloud's potential instead of managing an on-premise solution to remain operational in a complex environment. Stephanie Covert Stephanie Covert serves as FICO’s executive vice president of global sales and marketing.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

William Mills

APRIL 5, 2016

. “William Mills Agency has an incredible knowledge of both the financial sector and content marketing which they have combined to consistently accelerate marketing and sales growth through their digital presence,” said Jordan Benjamin HubSpot channel account manager.

social media 40

social media Software Marketing Automation Marketing Strategies 40

William Mills

MAY 5, 2016

The white paper, written by WMA executive vice president Kelly Williams, is a compilation of the most frequent “fintech startup killers” that Williams and his WMA management associates have observed during almost four decades in the financial industry. Follow us on Twitter at: https://twitter.com/wmagency.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! Our content marketing business grew five-fold.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Gonzobanker

OCTOBER 26, 2021

Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. And that brings us to the topic of mergers. ESG has overnight become another huge outcome for bank executives to drive. The Social Responsibility Challenge.

Leadership 97

Leadership Compliance Strategy Branding 97

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals. How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

PYMNTS

OCTOBER 21, 2016

Villante managed to get out with most of his investment — and waistline — intact, but he knew two things: He had dodged that bagel bullet and had to quickly pivot and find something else to do. Getting landlords and property managers on board wasn’t all that easy. Bringing Value To Payments. “It’s a no-brainer.”.

Software 100

Software Payments Management Cards 100

Payments Source

JANUARY 1, 2018

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. New MarTech Spend.

Trends 72

Trends Customer Experience Survey Data 72

Gonzobanker

JUNE 22, 2017

We suggest you strategically focus your insourcing efforts on these five things: Information management – It’s a real pain to find good data and reporting people. But we cannot outsource information management to third parties. You all have managers that ask different questions the data must answer.

Training 88

Training Lending Customer Experience Tools 88

PYMNTS

NOVEMBER 23, 2017

Traditions like making turkey the centerpiece of the meal, topping it with cranberry sauce, giving thanks before digging in and finishing it all off with a pumpkin pie — those traditions began as marketing strategies to sell turkeys, cranberries, pies and (to some extent) religion. And what do we do with this incredible technology?

Technology 135

Technology Honolulu New York City Iowa 135

CB Insights

DECEMBER 4, 2019

While the anticipation for Amazon’s plunge into banking gets louder each year, it’s important to first understand Amazon’s existing strategy in financial services — what Amazon has launched and built, where the company is investing, and what recent products tell us about Amazon’s future ambitions.

Cards 101

Cards Lending Strategy US 101

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Gonzobanker

JANUARY 14, 2016

.” The inability to pinpoint exactly what your Marketing department is really good at–and perhaps, not really good at–reflects a strategic shortcoming for many community-based FI marketers. We’re watching our favorite TV program when a commercial for a bank comes on and tries to convince us to switch banks.

Community 60

Community Marketing Mobile US 60

William Mills

SEPTEMBER 25, 2018

Fortr3ss’ Oracle service to Corda and Ethereum blockchains uses intelligent voice biometrics and artificial intelligence to solve the identity of node players in smart contracts for financial and healthcare institutions adopting blockchain. Fortress ID is a password manager. www.fortr3ss.com @Fortr3ssinc Alessandro Chiarini.

Mobile 78

Mobile Customer Experience Lending Analytics 78

Social Assurance

JANUARY 21, 2022

We’ve all had feelings that our Amazon Alexa’s are listening to us. We’ve wondered how Facebook provides us with advertisements that are perfectly suited to us. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. We’ve all questioned how we got on weekly spam callers lists.

Data 31

Data Marketing Branding Examples 31

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. And we too, at Social Assurance.

social media 15

social media Strategy Marketing Strategies Marketing 15