article thumbnail

Marketing Isn’t What It Used To Be [VIDEO]

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using.

Video 36
article thumbnail

Marketing Isn’t What It Used To Be [VIDEO]

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Businesses believe that 81% of their marketing messages are useful. In today’s market, that can be seen as being very out of touch. And those days are over.

Video 36
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Senior Executive’s Guide to Site Migrations – Step 2 of 4: Build

Perficient

This video is the second in a series of videos designed to help you execute a successful site migration project. If you missed the first video in this series, watch it now: Step 1: Plan. If you missed our video on this topic in Step 1, you can watch it at the link below. In this video, we’ll outline Step 2 – Build.

Video 309
article thumbnail

Marketing Isn’t What It Used to Be [VIDEO]

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. The post Marketing Isn’t What It Used to Be [VIDEO] appeared first on Roxanne Emmerich. Continue Reading.

Video 28
article thumbnail

Personalization in Financial Services Works, but Changes Will Be Required

Perficient

Challenges Require an Overhaul of Systems, Processes, and Leadership. Financial services companies report the following challenges to implementing personalization, which will require overhauling systems, processes, and leadership. As mentioned earlier, it’s all about the data and how it is managed and analyzed.

Analytics 309
article thumbnail

The Single Most Important KPI for ROI in Marketing [VIDEO]

The Emmerich Group

I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit deeper to ask them, Continue Reading. I asked them how they move net interest margin. And I got that “huh?”

Video 28
article thumbnail

Why Bank Marketing Isn’t What It Used To Be

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using.