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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Digital Deliverance For Financial Content.

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The Year In Data: Measuring 2020’s Payments Innovation

PYMNTS

This study showed that the home had become the consumer’s commerce command center as they changed their daily routines to do more of their work and more of their once-physical errands from home. This study showed that consumers display significant interest in real-time payments once they fully understand them. 31 percent bank via app.

Data 277
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By 2030 Millennials Will Have $20 Trillion In Wealth. Here’s What They Want In Robo-Advisors

Bank Innovation

Millennials are expected to have $20 trillion in wealth by 2030, according to a July 2018 CB Insights study. Currently, millennials’ combined financial assets come up to $4.5 Marketing investment options and robo-advisors to this mobile-centric group will require a specific strategy. trillion in wealth.

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Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Not Even Millennials Care About Mobile Payments, Studies Show

Bank Innovation

Turns out even millennials don’t care that much about mobile payments. According to a report presented by the tech consultancy Accenture at Money20/20, the number of those of us in North America who use our mobile phones to pay at the point of sale hasn’t changed in the slightest since last year, Read More.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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BNPL Is Poised To Light Up The COVID Holidays With Affordability

PYMNTS

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. percent of bridge millennials.”