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5 Ways Credit Unions Should Engage with Millennial Members on Social Media

NCR

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

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How To Manage Millennials

Banking 2020

Effectively leading millennials requires understanding the collective experiences, values and motivators that make this group “tick.” Millennials, generally defined as the demographic cohort born between 1982 and the early 2000s, will account for half of the American workforce by 2020. Be transparent. Make work feel like play.

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How to Close the Deal with Millennials: Don't Waste Their Time

American Banker

Citizens Bank's largely millennial student loan applicants were not responding to email and phone communications. So it created a messaging service that mimics the social media they know and love.

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Communicating With Millennials

William Mills

3 topics to discuss with Gen Y members through blogs, social media and video. Millennials have misgivings about Wall Street, making credit unions ideal financial institutions to capture this demographic group’s business. Debt is a controversial topic for millennials since many are still struggling with student loans.

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How Digital-First Credit Unions Can Break The Impersonality Barrier

PYMNTS

That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively. Nearly one-third of millennials would prefer to do their banking exclusively online and eschew branch locations entirely. Social media for member engagement. Social media for customer service.

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How fraudsters target different generations

Independent Banker

Gen Z, the younger generation, has transitioned into the workforce and is primarily being targeted through social media messages and chatbots,” Fratangelo says. Fraudsters typically target millennials via text messages that promise rewards, shipment tracking and other automated messages that make them vulnerable to phishing attacks.”.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. It’s a great storytelling platform,” Galipeau told Fortune.