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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. Make scheduling COVID-19 vaccination appointments an easier experience online and offline.

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How fraudsters target different generations

Independent Banker

Gen Z, the younger generation, has transitioned into the workforce and is primarily being targeted through social media messages and chatbots,” Fratangelo says. Someone with a large online profile and presence—emails, apps and account passwords—could be more susceptible to a ransomware attack. Brandon Koeser, RSM US LLP.

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How Digital-First Credit Unions Can Break The Impersonality Barrier

PYMNTS

The financial world has become more and more entrenched in digital channels, much to customers’ delight — 59 percent of FI consumers want to open banking accounts online rather than do so at a branch. That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively.

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Communicating With Millennials

William Mills

3 topics to discuss with Gen Y members through blogs, social media and video. Millennials have misgivings about Wall Street, making credit unions ideal financial institutions to capture this demographic group’s business. Debt is a controversial topic for millennials since many are still struggling with student loans.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. It’s a great storytelling platform,” Galipeau told Fortune.

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Measuring Retail Success In The Digital Age

PYMNTS

Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

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Millennials Reluctant To Give Personal Data, Businesses Depend On It

PYMNTS

Between the Instagram selfies, Twitter hashtags and Facebook posts, millennials seem to overshare. Their life is an open book on social media, and even the tiniest of details are never too much to provide. Millennials expect technology to intelligently know who they are, with any investigative work done on the back end.