Digital Ad Spending Now 51 Pct Of US Total For First Time
PYMNTS
DECEMBER 2, 2020
advertising spending this year, or 51 percent, will go to Big Tech, such as Amazon , Google and Facebook , as the pandemic drastically affects the industry, according to The Wall Street Journal (WSJ). Spending has concentrated as of late on tech giants as opposed to numerous smaller sources like local TV, magazine and newspaper sources.
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