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How Thinking Smaller Helps FinTechs Scale

PYMNTS

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. Navigating the FinTech Waters. There’s more to thinking small than one might think.

Fintech 130
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Amplify Content to Increase Brand Awareness and Lead Generation for Your Fintech Business

William Mills

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past.

Fintech 53
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New Report: Opening Up Banking To Everyone But The Money Launderers

PYMNTS

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example.

Report 158
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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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VCs Back Autobooks For SMB Banking

PYMNTS

FinTech Autobooks announced new funding to support its SMB banking solutions. The company provides online banking platforms with small business solutions to help FIs better service their SMB clients. Reports Monday (March 13) said Autobooks secured $5.5 million in Series A financing led by Draper Triangle.

Detroit 122
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Billtrust’s First Institutional Investor Sells Stake

PYMNTS

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. That takeover sees Billtrust expanding its Quantum offering to integrate business credit reports, online credit applications, machine learning-powered credit scoring and credit analytics. ”

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Sales – 84%.