William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Sales – 84%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

MAY 10, 2016

Qumrum allows banks to actually document customer interactions online. We enable FIs to record everything that goes on with the customers transactions on mobile, online, social and let the FI validate interactions on that site. Empyr helps to connect online and offline businesses. 11 hours a day online. Jon Carder (CEO).

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Showing IOS App “End Financial Stress” and telling the story of a typical American household and their short-term financial challenges. Do no go online and get another online loan. Employer has new benefit; PayActiv” Two of three families are living under extreme financial distress. Delta CU approved her mortgage.

Video 40

Video Lending social media Analytics 40

William Mills

SEPTEMBER 25, 2018

And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. Tinkoff Bank’s “Stories” feature delivers best targeted offers and increases transactional activity and financial awareness for customers. www.tinkoff.ru/eng

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

MAY 11, 2016

Presenting a programmable cloud – a fintech platform. ^KT. Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

An App Store for FinTech applications. Working for the past 6 years with many banks to design their online experience. Showing two different types of customers and how one person sees his online experience. In researching this company, it LOOKS like financial is only a small part of their business but I may be mistaken.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 9, 2018

There are a number of great events in FinTech but this one I do my best to attend each year. Product distribution strategy: Through financial institutions, through other fintech companies and platforms. Fiserv is one of the top two US FinTech companies focusing mainly on core systems. Clark Brett, VP Bus.

Security 40

Security Samsung Strategy San Jose 40