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How Thinking Smaller Helps FinTechs Scale

PYMNTS

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. This allows the company to offer integrated, end-to-end payments solutions for specific markets.

Fintech 130
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Amplify Content to Increase Brand Awareness and Lead Generation for Your Fintech Business

William Mills

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past.

Fintech 53
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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. Content marketing has arrived!

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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New Report: Opening Up Banking To Everyone But The Money Launderers

PYMNTS

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example.

Report 158
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Where to Spend Your Marketing Budget Next Year

Social Assurance

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

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VCs Back Autobooks For SMB Banking

PYMNTS

FinTech Autobooks announced new funding to support its SMB banking solutions. The company provides online banking platforms with small business solutions to help FIs better service their SMB clients. Reports Monday (March 13) said Autobooks secured $5.5 million in Series A financing led by Draper Triangle.

Detroit 122