Remove Events Remove Millennials Remove Online Remove social media
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Connected Consumers Are Ready To Buy — Given The Right Context

PYMNTS

And they want opportunities to discover and buy products in specific online contexts. Online and mobile shoppers may have a seemingly endless shopping mall at their fingertips, but that doesn’t mean it’s always easy to buy. Consumers want smooth connections, not transactional friction. Source: Checkout Conversion Index.

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How The Sharing Economy Is Changing Online Sales

PYMNTS

Clothing rental used to involve renting a loaner tux for a prom or other formal event, but it has moved into the modern age with platforms like Rent the Runway to make designer apparel and accessories more affordable for limited time usage. Renting vs. Buying.

Online 111
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Wine.com Uncorks A Vintage Year

PYMNTS

The 2019 wine retailer of the year was online – specifically, it was a good year for Wine.com. There are gatekeepers for economic reasons all over the world of online retail. The company’s growth has been consistent with the overall online retail category. Millennials are leading a premium trend for wine.

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Shoot and score: Tips for winning a new business valuation client

Abrigo

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

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Omnichannel No Longer An Option For Retail

PYMNTS

Particularly among younger consumers, the millennial and Gen Z “digital natives,” who, by the numbers, show a much greater affection for the physical store than their boomer parents and Gen X older siblings do. So why aren’t digital natives shopping digitally? “As

Retail 177
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Yay! Two New Additions To Our Awards Kitty

BankBazaar

The event was organised by Campaign to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry. Given the emergence of Indian millennials as a key target group for every marketer, we recommended a specific focus on this target group in client’s communication.