Personalized Marketing: What Banking Customers Really Want
APRIL 20, 2023
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.
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