Perficient
SEPTEMBER 29, 2020
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.
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Perficient
JULY 31, 2020
As organizations continue daily adjustments in response to pandemic-related market shifts and customer expectations existing internal alignment challenges compound. The compounded alignment challenges multiply when digital strategy transformation activities are layered on. In short, progress.
PYMNTS
AUGUST 10, 2018
The Swedish home furnishings retailer is planning to cut back on its catalog emphasis and has canceled plans for some new retail locations in an effort to improve its eCommerce platform and digital customer service. DHL Supply Chain, a unit of Deutsche Post DHL Group, will operate the center.
PYMNTS
NOVEMBER 16, 2020
But he noted that “while this is a very dramatic short term event, we continue to be focused on the longer term and executing to continue to grow our market share and execute on our digital strategy, which is now more important than ever.". In the U.S., he said, trends have been relatively consistent.
PYMNTS
MARCH 2, 2020
As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. However, it was noted that automakers are seeking methods to reduce costs and better target their marketing efforts.
Gonzobanker
JULY 20, 2022
Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!
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