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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

Video 224
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The growing interest in digital banks

Insights on Business

Traditionally, banking was a conservative industry with relatively high barriers to entry. Banking products and services were defined and controlled by the bank. At the same time, regulators in many countries also have relaxed regulations to encourage innovation in the banking industry.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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HSBC Employs a Robot to Increase Branch Traffic [Video]

Bank Innovation

The bank's innovation team, which unveiled its SoftBank Robotics-run robot Pepper yesterday, hopes that this will draw more traffic into the branch, and thus increase business. PREMIUM - If you walk into HSBC's flagship New York branch, the chances that you will be greeted by a robot are pretty high. The innovation team at HSBC […].

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Startup HitKey Looks to Untap the Potential of Keyboards in the Payments Industry [VIDEO]

Bank Innovation

EXCLUSIVE - There is a lot to be said about keyboard applications and their untapped potential in the payments space. Hoping to bridge that gap is Aditya Haripurkar, who founded HitKey last June, and is currently looking to raise seed funding to scale the app. Based in city-state Singapore, HitKey provides white label keyboard software […].

Video 186
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Fintech Deals to Watch: Back to School

Gonzobanker

Thankfully, there was still a smartphone and social media to commiserate. Digital Engagement Had Great Attendance and Extracurriculars. Digital banking provider Alkami acquired data analysis and marketing campaign management provider Segmint Digital banking and payments provider Bottomline was acquired by Thoma Bravo for $2.6B.

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