Remove Digital Banking Remove Millennials Remove Online Remove Tools
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WSFS Bank: Plain Vanilla Digital Banking Won’t Cut It Any More

PYMNTS

Customers still expect speedy and convenient service as usual, meaning financial institutions (FIs) are racing to support an expanding number of digital transactions without adding any friction. These banks must also make sure they are providing the tools that primarily digital customers need to complete their personal banking needs.

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Capital One Joins Effort to Educate Seniors About Online Banking

Bank Innovation

Banks only care about millennials, right? Not really, though marketing about digital efforts may make it appear that way.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Since the onset of the pandemic, banking activities like opening new accounts and applying for loans are now being done virtually to socially distance and help curb the spread of the virus. This means consumers are turning more to digital tools, but unlocking and embracing the potential benefits of these tools has not been easy.

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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. Financial Wellness’ Tools Bulk Up . That is an interesting change in the current market.”. Ranchere said.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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How BBVA Is Using AI To Fight Against AI-Armed Fraudsters

PYMNTS

Banks need to innovate faster and further when it comes to the technology they use on their online platforms, as to stay one step ahead of bad actors with access to the same technology. Banks need to make sure they’re using tech in ways that keep the fraudsters out, but don’t send customers looking for another service.

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Step Aside, Millennials — Why Fintechs Are Targeting Baby Boomers & Retirees

CB Insights

Fintech is often associated with digital tools targeted at tech-savvy millennials. Financial education tools are being tailored to seniors. Money management tools are helping people stay independent. Estate planning gets a digital makeover. Financial collaboration tools target families & caregivers.