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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Movers and Shakers: Notable March Hires in Fintech and Digital Banking

Bank Innovation

Growth is the name of the game for this month's notable hires in digital banking and fintech. On one hand, a major FI like Spanish bank Santander hired a former Google executive to create new products, while smaller fintechs are opening up shop in new markets to drive growth.

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Digital Banking Apps Vs The Establishment

PYMNTS

Dubbed “challenger banks” for shaking up the status quo of banking as we’ve always known it, digital banks with awesome apps are the FinTech alternative to more staid financial institutions whose roots go deep, but may also seem a bit dazed by the pace of tech change to the their sector. market soon.

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The Race To The Cloud: Will Digital Banks Win?

PYMNTS

More banks are therefore moving away from legacy core systems to embrace cloud-native architectures to power automation and meet the speed expected by consumers, securely. The bank is working with technology giants Google and Microsoft to create new cloud-based tools that will use their cloud computing software.

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Digital Banking Gaining Scores Of New Users

PYMNTS

Migration to mobile and digital banking ramped up during the pandemic. It’s one of numerous revelations in PYMNTS’ Leveraging The Digital Banking Shift Report , a collaboration with Feedzai , based on a survey of nearly 2,200 U.S. percent of mobile banking users and 53.1 This we know. Many have shifted for keeps.

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Why Belgium Can Be A Good ‘Test Market’ For FinTech Firms

PYMNTS

Belgium, which is home to many European Union (EU) institutions, is also a burgeoning FinTech hub. The country has the fifth-highest number of FinTech deals in Europe, according to an analysis from Belgium-based European FinTech platform B-Hive. ” FinTech firm recovr is among the startups based in Belgium.

Fintech 218
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Banks, FinTechs Find New Models To Mesh Their Strengths

PYMNTS

The bank-FinTech collaboration model is often about wielding digital-native FinTech solutions to fit within bank offerings. Kabbage Steps Into Banking. Our answer to the question ‘FinTech or bank’ is: ‘FinTech AND bank.'”

Fintech 279