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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Why The Bank-FinTech Relationship Is More Complicated Than Conflicted

PYMNTS

The ongoing struggle, supposedly existential in nature, that pits upstart, relatively young FinTech firms against arrogantly complacent banks for supremacy in this new and growing world of digital payments and commerce. Trust in Banks. Or, as a recent CNBC article put it, quoting a source, “a mass extinction event.”.

Fintech 191
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Fiserv to buy First Data – the biggest fintech deal of 2019

Gonzobanker

Fiserv acquiring First Data Corporation is a huge deal in the fintech world. Twenty-two billion dollars is a monster-size deal, but at 2X First Data’s annual revenue, the price is a way lower revenue multiple than the growth-oriented digital mashups lining up in the market. Diversification versus Concentration.

Data 128
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Chime, Challenger Banks And The Challenges Of (Lofty) Valuations

PYMNTS

On a day that saw a stock market rout – particularly on the tech-heavy NASDAQ, which was down a percent – in at least some areas of finance, investors remain sanguine. Perhaps “overly optimistic” might be the mindset that marks private markets. Regional players like BankUnited have even smaller market caps (at about $2 billion).

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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

Home Blog FICO Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti The most popular posts in our Customer Development category dealt with digital banking, optimizing credit line increases, loan pricing and machine learning for credit risk models.

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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Translating that trust advantage into mobile market share, however, is another matter entirely, as was discussed in a recent PYMNTS interview with Gerhard Oosthuizen, chief technology officer for Entersekt , a South Africa-based FinTech firm that focuses on mobile authentication and app security software. Good UX vs. Security.

Mobile 184
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The 2022 GonzoBanker Awards

Gonzobanker

In 2021, there were more than 120 fintech IPOs in the U.S., 2022 was the year the fintech industry and venture capital firms figured out that banking is harder than everybody thought. Acquisition of the Year: Bank Acquiring a Fintech. Acquisition of the Year: Fintech Acquiring a Bank.

Community 216