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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. The line, called Curated by Kohl’s , will do a deep dive into Facebook’s data to identify brands in numerous categories that resonate with shoppers.

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The Year In Data: Measuring 2020’s Payments Innovation

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Key Data Points: Consumers are performing 12 percent more activities at home in 2020 than they did in 2019 and making purchases during 12 percent of those activities, on average. Key Data Points: 46 percent of SMBs experienced an increase in demand for their products or services. percent made purchases via mobile in the last 24 hours.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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The Playbook also examines the increasing threat of fraud as more marketplaces deal with data breaches and their aftermath. Both secondhand clothing site Poshmark and sneaker exchange StockX are recovering from recent data breaches, which exposed customer information to fraudsters, though no financial information was compromised.

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NEW DATA: Better Customer Service Could Sway 3 in 10 Consumers To Switch Credit Cards

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There is a growing list of things millennials have seemingly been blamed for rendering obsolete, such as cocktail napkins, casual dining and expensive engagement rings. Billing issues and payments is the most common reason, cited by 29 percent of cardholders, followed by fraud and data security, cited by 23.8

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What’s Under The Millennial Christmas Tree This Year?

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Yet, instead of offering the option to pay now and buy later, the credit cards reversed the order of operation and allowed customers to buy now and pay later over time. According to a study cited by Afterpay, most millennial consumers buy fashion and beauty items more frequently than other items, such as books, entertainment or home goods.

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Millennials Make Big Push For B2B Personalization

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Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. It said that 70 percent or more of millennials are involved in B2B buying decisions. “As B2B Gets Younger.

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Might Millennials’ Dissatisfaction Hint At Housing Downturn To Come?

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News came this week, as noted across sites such as CNBC , that millennial homeownership has been creeping along. Consider the fact that only one in three people under the age of 35 own a home, and data from the Census Bureau show that pace is 8 percentage points below the homeownership rate that has been seen in previous generations.