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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience.

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Digital-First Economy Improves Automotive Customer Experience

PYMNTS

The research company’s annual sales satisfaction index showed that decreased showroom traffic caused by COVID-19 shutdowns fast-tracked dealer adoption of digital selling tools. The study also found that digital-first tools worked better as the pandemic took hold.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Most eCommerce shopping tools and sites that have seen usage surge during the pandemic have never been stressed to this extent. Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels.

Retail 243
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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. Many QSRs are up to the test, however, and are looking to digital tools to help them on the road to recovery.

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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226
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Physical And Digital Retail Unite For The New In-Store Experience

PYMNTS

As COVID-19 continues to modify ideas around how we shop and pay, consumers and B2B buyers are also making choices about where to shop: online or in-store? Now there are signals that a physical retail rebound is forming up. Another example is Amazon, whose touchless retail concepts give a good look at in-store experiences to come. “Of

Retail 261
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New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales

PYMNTS

Businesses and financial institutions (FIs) are constantly examining ways to make their customers’ accounts more secure, especially as more consumers go online to make purchases and transact during the ongoing COVID-19 pandemic. It also found that just 16 percent of U.S.

Online 272