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Are today’s banking customer experiences meeting mass affluents’ needs?

Accenture

To continue to meet their needs and grow potential new revenue, banks cannot rest on business-as-usual banking customer experiences. Mass affluent consumers—those with an annual income of $100,000 or more after taxes—are a critical demographic for retail banks. A relationship. Read more.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. Across every category, customers’ expectations for service and product excellence are rising, making them increasingly difficult to satisfy.

Meeting 309
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. eCommerce forces vendors to trust strangers they may never meet.

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5 Considerations When Seeking a Financial Advisor

Perficient

However, those not in the wealthy or close to retirement-age categories – i.e., Gen Z-ers, millennials, and low to mid-income individuals – could greatly benefit from a financial advisor’s assistance, and financial advisors can stand to profit by diversifying their business books, as well. population.

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Are you giving millennials what they want?

NCR

All banks are aware of the importance of catering to the needs of the millennial generation. But developing a clear idea of what a certain group of customers want, and then coming up with strategies to meet these expectations, is by no means an easy task. Offering the help and support customers need.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. From these key values, customer journeys and the experiences they deliver bring these brand values to life for the consumer. Elements of Delivering a Personalized Experience.

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