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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

While retailers have to be concerned about comparative sales, consumer spend and ticket size, Christine Moorman , a Fuqua marketing professor and director of the prestigious annual CMO Survey , believes those should be only part of – not all of – the series of KPIs that drive any eCommerce or brick-and-mortar retail business.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Top 5 Surprises from FICO’s Fraud and Digital Banking Survey

FICO

Top 5 Surprises from FICO’s Fraud and Digital Banking Survey. Our survey found that good fraud protection is paramount for customers - even though they themselves may exaggerate income or claims. Here are the top 5 surprises from that survey, along with tips for FIs on how to address or capitalize on them. FICO Admin.

Survey 52
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Ultimately, customers want to be known and valued.

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Improving Customer Experience Through Digital Reinvention

Insights on Business

And data can be structured in databases or unstructured in social media and video. According to an IDG survey, 32 percent of businesses state that managing unstructured data is not on their to-do list.*. A good example of using unstructured data to improve customer experience comes from Royal Bank of Scotland (RBS).