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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As “We’re in the business of helping our clients power innovation and deliver exceptional customer experiences.

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The Four Pillars of Smarter Bank Leadership

Gonzobanker

Financial institutions standing in 2030 will have completed a significant and gut-wrenching transformation of their leadership talent. To overcome the struggle, banks need to build leadership teams that align with how a future “Smarter Bank” will operate. At the same time, tomorrow’s leadership will have little to do with “book smarts.”

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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust. Telehealth’s impact on patient acquisition strategy.

Marketing 309
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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Digital Frictionless Customer Experience.

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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies are shifting resources to create better digital interfaces and more engaging digital experiences.”. Becoming digital is the best way to keep pace with changing market realities and customer expectations.

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Wolf, Goat and Cabbage: The Digital Customer Experience Riddle

FICO

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. What does this riddle have to do with digital customer and experience and the customer journey? Tue, 07/02/2019 - 02:45.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. However, these somewhat intangible metrics have given way to hardcore month-over-month and year-over-year growth metric expectations, leaving some CMOs without the right people, processes, or technologies to deliver.

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