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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control. So, is this the year of AR breakthrough?

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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. The trend is unlikely to abate as younger generations gain greater influence in corporate buying.

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New Study Shows Millennials Are Guarded With Their Personal Data

PYMNTS

19) released a report, dubbed “Millennial Study: Privacy vs. Customer Experience,” which charts the digital consumer preferences and behaviors of millennials in seven global markets — the U.S., For example, some companies in the U.S. LexisNexis Risk Solutions on Wednesday (Oct.

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Klarna: Financing Better Customer Experiences

PYMNTS

We’re seeing our product sit well with merchants that like to add us next to their private-label programs because it’s a different segment of customers,” he added. As for Klarna’s power users, the two biggest consumer populations are millennials and females in their mid-30s who are usually in charge of their family’s purchases.

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Digital Banking: Humanizing the Customer Experience

FICO

Many enterprises have succumbed to the inclination to digitize everything, which by default leads to cold, clinical experiences. It’s difficult, but embracing new technology means that we have the opportunity – nay, the imperative – to focus on humanizing the customer experience.

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

PYMNTS

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. This generation values experiences, not just tangible goods. Cities such as Plano hold promise for retail, for example, as they are fast-growing locations with many employers.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. This means consumers are turning more to digital tools, but unlocking and embracing the potential benefits of these tools has not been easy.

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