NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking
PYMNTS
JANUARY 14, 2021
More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.
Let's personalize your content