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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Customer Experience in Financial Services

Celent Banking

These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. But as one presenter stated, having more VoC channels doesn’t automatically result in a better customer experience.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic.

Retail 144
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7 Rules To Improve Total Experience Using the “Time-on-Task” Methodology

South State Correspondent

While these rules were derived from improving time-on-task, they can enhance bank performance no matter what metrics a bank uses for customer, employee, or total experience (the combination of employee and customer experience). Design or pick the fastest customer experience. The result?

Policies 195
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Wine.com Uncorks A Vintage Year

PYMNTS

This year, they expect more customer experience improvements, a boost from the Golden State and an effort to keep a new generation of wine connoisseurs engaged. The 2019 wine retailer of the year was online – specifically, it was a good year for Wine.com. wine sales are sold online currently.

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. No PGA events. The participants were asked to pick from pay-per-click (PPC) ads, content marketing, social media marketing, and email marketing.