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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

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The Rise Of ‘Intelligent Engagement’ In Corporate Banking

PYMNTS

And while the headlines may focus on the battle for the individual consumer’s share of wallet, banks are facing an increasingly competitive environment when it comes to getting — and, of course, keeping — corporate clients. The Use Cases.

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How Adore Me Wants To Bring The Love Back To Lingerie

PYMNTS

When the company was founded], the lingerie industry was a $24 billion market, monopolized by one player with 40 to 60 percent market share, leading prices up, quality down and neglecting many customers along the way,” Hermand-Waiche explained. Capuono noted nearly half of Adore Me’s team is devoted to the user experience (UX) and IT.

UX 101
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Building Foundations For IoT Castles In The Cloud

PYMNTS

In marketing, noted Webster, there are four Ps: price, product, promotion and place. For him, as a tech-lover and early adopter, that friction is fine, but for the average consumer, a better user experience (UX) must be created to improve the value proposition. The scale will be unfathomable. The Three Ps.

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Nearshore Software Development in Action: What Delivery Success Looks Like

Perficient

In some cases, delivery teams will also have UX or UI designers, DevOps to support infrastructure needs, and/or Scrum Masters. One of our established clients is a marketing technology company that delivers seamless data-driven marketing solutions to its customers. However, it’s a discovery process when building a team.

Software 309