Remove Community Remove Millennials Remove Retail Remove social media
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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Retailers, Here Are This Year’s Most Important Halloween Trends

PYMNTS

And that, according to new data released by the National Retail Federation , is precisely the point, as Halloween is a less “traditional” holiday than most and therefore more open to different interpretations for how to celebrate it. Millennials are also the top costume spenders, spending $42.39 billion on U.S. for the average adult.

Retail 100
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Glossier And Outdoor Voices Make Fashion More Accessible

PYMNTS

What’s helping both of these companies to reach the largest generation in today’s workforce ( millennials surpassed baby boomers with 75.4 million), is a digital-first and more open strategy to all aspects of the retail lifecycle.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. Despite that fact, however, eight of the retailer’s top 10 best-selling brands are Revolve private label, which according to its latest SEC filing provide 27 percent of the firm’s revenue.

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Poshmark IPO Puts Spotlight On reCommerce

PYMNTS

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We

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Five Key Takeaways From Poshmark’s IPO Filing 

PYMNTS

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO wave that saw big first-day pops recently for Airbnb and DoorDash. In doing so, we bring the power of community to buying and selling online.

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5 Keys to Effective Financial Content Marketing

Bank Innovation

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Invest in mobility Any millennial will […]. As a result, every investment has to count, and every piece of content has to make an impact.

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