article thumbnail

Social Media Innovations And SMB Challenges

PYMNTS

Burberry has created a “mini program” with Tencent that provides exclusive content and tailored experiences that can be unlocked on WeChat, at a time when China has millions of mini-communities on the social media platform. 11.6%: Estimated share of China’s total retail eCommerce sales that are driven by social commerce.

article thumbnail

How banks can win the next generation of retail investors

Accenture

The market turmoil of 2020-2021, along with an unprecedented surge that has renewed a focus on retail investors, has pushed direct investing platforms into the spotlight. With this rise of the retail investor comes significant opportunity, as recently highlighted by our colleague Scott Reddel.

Retail 288
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

article thumbnail

Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. The online mom community represents a highly engaged and active base of consumers. Small Business Council. It makes sense.

article thumbnail

Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. According to Claessen, those brand attributes are even more important during this crisis as retailers communicate with employees, landlords and consumers. Big mistake, say several branding experts.

Branding 145
article thumbnail

Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. The brand is well-known for using its community of skateboarders for design ideas and marketing. The studio will serve as a central hub for consumers and creatives, with the goal of giving back to the local community. Our downtown L.A. “Downtown L.A.

article thumbnail

New York City Council Bans Cashless Food And Retail Stores

PYMNTS

23) passed a ban on cashless food and retail stores. Applebaum added that communities of color in New York City are more than twice as likely to lack access to a bank and are less likely to host a branch of a bank than the national average. The New York City Council on Thursday (Jan.