Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

Marketing Strategies 91

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Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow. What advice do you have for other community bankers about joining Twitter?

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. Create a rollout plan that considers your older patients. How are you reaching them?

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PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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Perficient

MAY 28, 2020

From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety and well-being of communities nationwide. The market for patients has been dramatically impacted by COVID-19. Systems are immediately optimized as appointments and locations go online.). 3: Increase revenue.

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PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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PYMNTS

OCTOBER 9, 2020

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

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Bank Innovation

DECEMBER 18, 2018

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. Invest in mobility Any millennial will […].

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. Don’t forget to catch our webinar about the State of Social Media 2020. We’ll be going over changes for all social media platforms and new follower expectations. State of Social Media 2020.

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Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Colleagues now engage in philathropic and social activites through technology like video calls, Microsoft Teams , and social media. See open jobs or join our community for career tips, job openings, company updates, and more!

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PYMNTS

SEPTEMBER 23, 2019

In the September Credit Union Tracker , PYMNTS explores the latest in the world of CUs, including friction between CUs and the ABA, the increasing importance of social media for member engagement, and how CUs are regaining their personal touch in an increasingly digital world. Deep Dive: How CUs Leverage Social Media.

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Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Scammers build up a victim’s trust and gain access to their online account information, sometimes “fattening the pig” by soliciting more investment in cryptocurrency before “slaughtering the pig” and stealing the cryptocurrency.

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PYMNTS

DECEMBER 18, 2020

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO wave that saw big first-day pops recently for Airbnb and DoorDash. In doing so, we bring the power of community to buying and selling online.

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PYMNTS

JUNE 29, 2020

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media site.

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PYMNTS

MAY 25, 2017

Updated online systems to reduce paperwork? In recent weeks, companies have rolled out several different types of Payments-as-a-Service (PaaS) solutions that are designed to help both online and brick-and-mortar merchants. Reinventing the Recreation Market. News from the Payments-as-a-Service Landscape.

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PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. One company that is innovating in the sports and recreation industry is Amilia, an online registration and membership management platform. In the U.S., In the U.S.,

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PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. 17) announced a “first of its kind” event scheduled for Friday, Dec.

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PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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San Francisco Retail social media Marketing 100

PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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Abrigo

MAY 14, 2015

But the review-based community extends far beyond ravioli and cannoli. Word of mouth has moved online. So, in a customer service-focused industry like accounting, it quite literally pays to know what’s being said about you and your firm online. For many people, Yelp reviews are the gold standard for a product or service locally.

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PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. But, he said, at the same time that is happening, LinkedIn’s in-house data is showing demand spiking in other parts of the market. “I Creating Conversations.

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PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s.

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PYMNTS

APRIL 17, 2018

Amid the data privacy -related headlines that have been dominating Facebook ’s existence as of late, the company is carrying through with its efforts to expand in India, where the social media giant is moving into payments. The platform, then, would underscore commitment to the market there, with its 2.1 billion users.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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Independent Banker

OCTOBER 1, 2022

We look at community banks’ options for fighting this type of crime. Community banks can find ways to mitigate age-related fraud through technology, as well as by educating their customers of their particular risks. By Katie Kuehner-Hebert. Reports about fraud losses: Millennials vs. people 40+. Brandon Koeser, RSM US LLP.

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PYMNTS

NOVEMBER 26, 2018

In addition to supporting brick-and-mortar businesses, 41 percent of consumers surveyed said they shopped small businesses online. Millions of shoppers came together to show their support for small, independently owned businesses this Small Business Saturday ,” said Elizabeth Rutledge, chief marketing officer at American Express.

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PYMNTS

APRIL 22, 2020

GPay , a member company of the Vietnam investment firm G-Group , joins a tight FinTech market in Vietnam with 33 other firms licensed for intermediary payment services. GPay has a supportive ecosystem from G-Group with above 20 million users of financial platforms, game community, social network and technology companies.

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PYMNTS

SEPTEMBER 10, 2018

Tour operators who offer a wildlife adventure or a skydiving experience may face a common challenge: How can they market their activities to the right travelers? To reach those customers, some businesses are turning to social media networks designed around travel offer deals and reservations. Social Networks for Businesses.

social media 100

social media Mobile United States Community 100

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. “So championships. That’s a lot of clutter.

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PYMNTS

JANUARY 13, 2021

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We

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social media Trends Retail Millennials 169

PYMNTS

AUGUST 3, 2020

On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand. The store marks a new chapter in retail technology, social retail and social currency all at the same time. Through the social experience, customers can access store tours and learn about products.

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social media Retail Innovation Branding 125

PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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PYMNTS

MARCH 23, 2020

But like global supply chains, the travel industry, the stock market and the concept of going out, the outbreak of COVID-19 worldwide has messed up that once perfectly good slogan. Lots of people are Netflixing — but the “and chill” part as it applies to the social/romantic side of Netflix?

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