The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. This article Influencer Marketing: Is the ROI Worth it for Community Banks?

Community Bank 31

Community Bank Community Marketing Branding 31

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Bank Marketing Lesson 4: Empowering Marketers.

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Conference Marketing social media Data 195

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community.

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social media Video Taxes Community 98

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products.

Lending 130

Lending social media Compliance Regulation 130

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

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Conference social media Marketing Strategies Strategy 40

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

Marketing Strategies 53

Marketing Strategies Community Bank Community America 53

William Mills

AUGUST 30, 2018

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

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Fintech social media Branding Marketing Strategies 41

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 35 percent of seniors online use social media, like Facebook and LinkedIn.

Meeting 40

Meeting Marketing social media Community Bank 40

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

Marketing Strategies 61

Marketing Strategies Community Bank Strategy Community 61

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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social media Community Tools Strategy 40

Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. at Bank Marketing Strategy + Ideas. Junk happens. And forget about the old saying “There’s no such thing as bad publicity.”

Fraud 40

Fraud Marketing Strategies Community Bank Strategy 40

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Compliance Marketing Report social media 15

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Let’s just say, the pics weren’t well-received by the sneaker-loving community, and Harden’s been hearing it on social media ever since.

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Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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Marketing social media Online Marketing Strategies 40

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

SEPTEMBER 13, 2017

Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Put simply, farm-to-table – or farm-to-fork, is the idea that local restaurateurs fill their menus with items grown or raised by local farmers, or caught by local anglers.

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Marketing Marketing Strategies Strategy Trends 40

Long Lasting Ideas

SEPTEMBER 25, 2017

Continue reading Jerry Lewis, banks and the power of testimonials at Bank Marketing Strategy + Ideas. Lewis was honored by the French government for his entertainment career.

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Marketing Strategies Strategy US Marketing 40

Long Lasting Ideas

APRIL 7, 2016

Continue reading 5 lessons for bankers from Augusta National at Bank Marketing Strategy + Ideas. There’s not a golfer alive who hasn’t longed to stroll across Rae’s Creek, or to walk Amen Corner.

National 40

National Marketing Strategies Strategy Marketing 40

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Get involved in local events, festivals, anything related to the community which you can blog about or offer special promotions. Social Media.

Strategy 53

Strategy social media Google CA 53

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

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social media Branding Video Marketing 348

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

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social media Tools Marketing Strategies Marketing 40

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

social media 41

social media Tools Marketing Strategies Marketing 41

Social Assurance

MARCH 8, 2021

Over 50% Gen-Z’ers state they are less likely to buy from a brand that promotes social issues that have opposing views. It is no secret within the financial services industry that, between CRA requirements and community banking and credit union philosophies, financial brands have been giving back to their communities for years.

Branding 15

Branding Strategy Community Study 15

William Mills

MAY 11, 2016

What’s the market strategy? The account has a tie into social media and sharing. This is an extension of business services, powered by a local community bank. This certainly adds a lot of technological capacity to the community bank. This is the integration of mobile social media with trading.

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Video Mobile social media Analytics 40

Social Assurance

APRIL 4, 2016

For a generation raised on social media platforms, being able to talk about (and sometimes, talk to) their favorite places, brands, musicians is no longer such a far off notion, but one that is literally a click away. Many are willing to concede price and frills for a genuine connection.

Millennials 12

Millennials Marketing Strategies social media Cards 12

PYMNTS

JUNE 24, 2019

When McClure first started her company, she went to many shows to pitch the concept and to get to know people, while also talking about the brand and its marketing strategy. The company also takes professional photos of their products and shares them on social media. The Brands.

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Regional California social media Branding 100

William Mills

JULY 26, 2018

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. This is the most direct way to communicate everything you want viewers to know about your business. Social Media. Paid Social Media. Email Promotion.

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Video Marketing social media Fintech 41

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Social is a channel.

Branding 15

Branding Marketing social media Marketing Strategies 15

CB Insights

DECEMBER 14, 2017

The 28,000+ subscriber community of obsessives that has fueled Soylent’s growth. The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The Soylent team is actively involved in the community, almost treating its customer base as an extension of the company.

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Video Branding Company Strategy 78