PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

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social media Branding Course United States 135

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step.

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Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

JANUARY 5, 2015

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Get out of the office.

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Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. At this point, millennials are still on the young side of adulthood.

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Millennials Marketing Strategies social media Cards 12

William Mills

MAY 11, 2016

What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. The account has a tie into social media and sharing. This is an extension of business services, powered by a local community bank.

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