Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

Conference 195

Conference Marketing social media Data 195

Social Assurance

SEPTEMBER 17, 2021

From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Send Local Communications.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products.

Lending 130

Lending social media Compliance Regulation 130

Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. at Bank Marketing Strategy + Ideas. Junk happens. And forget about the old saying “There’s no such thing as bad publicity.”

Fraud 40

Fraud Marketing Strategies Community Bank Strategy 40