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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. We can take that data and we can reach that person online,” Catalano says. “If

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Mnuchin: Community Banks Processed Almost All $875M+ In Relief

PYMNTS

In a social media post, U.S. Treasury Secretary Steven Mnuchin said community banks have helped process many of the small business Paycheck Protection Program (PPP) loans. Mnuchin said in a tweet , “#PPPloan now over $875,000,000 processed almost all from community banks!

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. Establish a relationship with the media. What should you keep in mind for print, online, audio and visual media?

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On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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Online Bank Aspiration Launches Debit Card that Rewards Social Responsibility

Banking Exchange

Consumer Credit The Economy Feature Financial Trends Lines of Business Retail Banking Payments Social Media Cards Community Banking Feature3 Online Mobile. "It provides the encouragement people need to vote with their dollars."

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Do’s and don’ts of social media

Long Lasting Ideas

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.