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ICBA: Building Bridges For The Next Generation Of Community Banks

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Community banking can be one of the most rewarding and most challenging areas of financial services in which to work — that’s the view, anyway, of Rebeca Romero Rainey, president and CEO of Independent Community Bankers of America (ICBA) , who recently joined the nation’s leading advocacy organization that exclusively represents community banks.

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Giving Community Banks The Contactless Card Boost

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However, there may be an opportunity to get more contactless cards into the hands of consumers — an opportunity that involves community banks and is backed by financial incentives. ICBA Bancard’s 1,600 community bank customers have issued more than 7.3 ICBA Bancard’s 1,600 community bank customers have issued more than 7.3

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Why Community Banks Can’t Afford To ‘Wait and See’ About Faster Payment Innovations

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Are community banks missing the chance to climb aboard the faster payments train? Many players in the financial services market were already launching innovative solutions without knowing which guidelines the Fed would recommend for the U.S. faster payments system. faster payment system. When ‘Wait And See’ Won’t Cut It Anymore.

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NEW REPORT: Do Community Banks Need A Faster Payments Wake-Up Call?

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Some of the strategies outlined in the Task Force report include allowing a market-first approach to governing the faster payments system, greater education efforts for the industry and more research to develop fraud detection systems. Community banks meet the millennial generation.

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. How are Gen X, Millennials, and Gen Z defined? The experiences of every generation are characterized by their behaviors involving finances.

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Millennials ARE worth the effort for community banks.

Long Lasting Ideas

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials.

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NEW REPORT: Visa On Arming CUs To Win The War For Millennial Talent

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But recently, lawmakers from opposite sides of the aisle came together on an initiative aimed at helping the credit union market. The program aims to accelerate the integration and deployment of digital banking technologies and to improve member experiences. Helping CUs Engage and Retain Millennial Talent . The good news?