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Millennials Are the Future for Community Banks

Finer Points

The nation’s millennials—the biggest and most diverse generation of customers in our nation’s history—account for more than $1 trillion in annual purchasing power. And according to ICBA’s recently released 2014 American Millennials and Banking Study, this generation represents a major opportunity for community banks.

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ICBA: Building Bridges For The Next Generation Of Community Banks

PYMNTS

Community banking can be one of the most rewarding and most challenging areas of financial services in which to work — that’s the view, anyway, of Rebeca Romero Rainey, president and CEO of Independent Community Bankers of America (ICBA) , who recently joined the nation’s leading advocacy organization that exclusively represents community banks.

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Giving Community Banks The Contactless Card Boost

PYMNTS

However, there may be an opportunity to get more contactless cards into the hands of consumers — an opportunity that involves community banks and is backed by financial incentives. ICBA Bancard’s 1,600 community bank customers have issued more than 7.3 ICBA Bancard’s 1,600 community bank customers have issued more than 7.3

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Report: How Faster Disbursements Can Woo Millennial Investors

PYMNTS

It also analyzes why younger investors like millennials have remained reticent to invest and how the health crisis could affect this generation’s spending and saving habits, especially as legacy disbursement methods such as paper checks continue to fall out of favor. Millennials have been hit especially hard, with one study finding that 5.6

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. How are Gen X, Millennials, and Gen Z defined? The experiences of every generation are characterized by their behaviors involving finances.

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Why Community Banks Can’t Afford To ‘Wait and See’ About Faster Payment Innovations

PYMNTS

Are community banks missing the chance to climb aboard the faster payments train? With various banks and FinTechs producing innovative solutions — like mobile banking and P2P tools aimed at improving the speed of payments — the pressure is on for community banks to keep up. faster payments system.

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NEW REPORT: Do Community Banks Need A Faster Payments Wake-Up Call?

PYMNTS

In Europe, a group of seven banks tapped technology firm IBM to build a blockchain platform for the consortium in an effort to make global trade simpler and more streamlined for smaller businesses. Community banks meet the millennial generation.