Branch Strategies Community Bank Marketing Millennials 
American Banker
SEPTEMBER 1, 2016
The inconsistency between what millennials say on surveys and their actual behavior should make bank marketers skeptical about building programs around such research.
Jeff For Banks
MAY 31, 2017
Look at the decline in branches since 2009. I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). When asked, Marquette said of the death of the branch: "I think it's bullcrap. The red: millennials. Elevate branch employees.
Jeff For Banks
DECEMBER 1, 2015
This highlights an important banking concept: revenues are mostly driven off of balances, not activity. mBank’s light branch depicted above is located in a mall. Malls are experiencing difficulty in the United States, as millennials opt for smaller, urban environments to shop. Let’s compare to other market area profits.
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