Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials.

Community Bank 40

Community Bank Millennials Community Marketing Strategies 40

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

Marketing 28

Marketing Fintech Millennials Analytics 28

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 38

Millennials Community Bank Community Branding 38

Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. It also tells the community that you care. This is a market banks want to tap.

Branding 40

Branding Alabama Community ATM 40

William Mills

MAY 11, 2016

What’s the market strategy? Looking for banks or credit unions. In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius. That’s new.

Video 40

Video Mobile social media Analytics 40