Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. Don’t.

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

NOVEMBER 1, 2020

Don't stand in the shadows of major card issuers' highly promoted programs. The post How Smaller Institutions Can Grab Credit Card Business Back from Megabanks appeared first on The Financial Brand. The COVID-19 recession has upped receptivity to fresh offerings.

Cards 37

Cards Branding social media Marketing Strategies 37

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. In order to achieve this, the bank needs to monitor the transactions in the customer’s credit card account in real time.

Data 59

Data social media Resources Examples 59

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

social media 40

social media Community Tools Strategy 40

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

MAY 10, 2016

One use case is to use a bot, via text messaging, to help customers when they have potential credit card fraud. Industry Solutions Marketing Mgr.). Card-linked offers generated a lot of excitement a few years ago. They have a platform to source the merchant offers, and match them with card issuers. Chris Edgington (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. What’s the market strategy? The account has a tie into social media and sharing.

Video 40

Video Mobile social media Analytics 40

Social Assurance

APRIL 4, 2016

But in an age of convenience and cards, cash rarely makes its way into my wallet or onto my To-Do list, and therefore dictates where I spend my lunch dollar. He ordered a credit card reader for the owner. Now, whether said owner makes the jump into the card transaction world or not is a whole other issue. Commitment to local.

Millennials 12

Millennials Marketing Strategies social media Cards 12

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Going to speak about technology can be better used in the card world. Card-linking – link to Facebook, BofA, other so you can get a targeted real-time discount offer.

Video 40

Video Lending social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Targeted at Marketing, execs, lines of business owners, etc. You can look at life events such as marriage, credit card, new job, etc. Social media is a special challenge since social media was not created with compliance in mind. 2015 formed aspire to address inefficiencies in alternative lending market.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 7, 2016

With CRMnext, replacing a lost card or request a new pin is a one button process. Visualizing data for trends and market projection, visualize data in different ways. Demo: voice conversation with Alexa, able to ask bank account balance, block cards, pay bills, send money to friends. Easy mobile to gift card app.

Mobile 40

Mobile Cards Fraud Data 40

William Mills

MAY 9, 2018

Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). Having market-tested various approaches to motivate action to improve online security with tens of thousands of consumers, the company is now launching its product.

Security 40

Security Samsung Strategy San Jose 40

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

Video 78

Video Branding Company Strategy 78