Remove Cards Remove Marketing Remove Marketing Strategies Remove User Experience
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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

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How Unattended Retail Sells Loyalty

PYMNTS

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Unattended Loyalty .

Retail 162
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Cybersecurity, Recruiting Tech Lead B2B VC

PYMNTS

But the larger, later-stage investment rounds focused on enterprise cybersecurity and talent recruitment — plus, rumors of upcoming funding could propel a commercial card startup to a $2 billion valuation. In addition to focusing on the deployment of its platform, Crowdz said it will use the cash for marketing, sales and to grow its team.

Capital 143
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Citi: Turning Digital Payments Acceptance Into A Corporate Cash Management Play

PYMNTS

That is to say, as organizations expand on an international scale and reach new customers, those businesses must allow consumers to pay the way they want for the optimal end-user experience. As organizations — particularly technology firms in the services market — expand across borders, customer bases proliferate and diversify.

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Beyond Mobile Banking, Giving (Alexa’s) Voice to Financial Lives, Naturally

PYMNTS

Ideally, those actions should run the gamut of transactions and financial services, across payments and cards. If a consumer doesn’t know that they can [make a] payment or do a transfer or put a hold on a card, the value of the technology just goes down,” he noted. Thus, upon download, users are guided through the process.

Mobile 124
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Challenges Banks Face in Acquiring Customers in a Digital-first Era

FICO

Most of these meetings as of late are similar: We are improving the customer on-boarding user experience, both through improved user interfaces, but also through improved analytics to bring everything we know about the customer to bear in our interaction…regardless of product line or channel. Let’s start with marketing.

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The Challenger Bank Playbook: How 6 Digital Banking Startups Are Taking On Retail Banking

CB Insights

These startups “challenge” the traditional incumbent business model by charging customers transparent low fees, providing faster services, and delivering a better user experience through always-available digital interfaces. To do so, Monzo launched a prepaid card instead of a full account product.

Retail 78