Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

The Financial Brand

APRIL 20, 2021

The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. And they’re buying fancier specialty cards, often with personal touches,” the report stated.

Retail 183

Retail Millennials Cards social media 183

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Go to where millennials are and find out the trends that are popular among them.

Marketing 40

Marketing Millennials Community Bank social media 40

Social Assurance

APRIL 4, 2016

But in an age of convenience and cards, cash rarely makes its way into my wallet or onto my To-Do list, and therefore dictates where I spend my lunch dollar. In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. He ordered a credit card reader for the owner.

Millennials 12

Millennials Marketing Strategies social media Cards 12

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. In order to achieve this, the bank needs to monitor the transactions in the customer’s credit card account in real time.

Data 59

Data social media Resources Examples 59

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. While these customers may be easier to acquire, they are tougher to monetize. Key takeaways.

Retail 78

Retail Cards Millennials Mobile 78