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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Best Community Banks to Work For 2022

Independent Banker

Community Financial Services Bank, Benton, Ky.; In our annual workplace survey, employees of ICBA’s best community banks to work for told us they benefit from engaging cultures, opportunities for advancement and innovative benefits. Team members who want to invest in training are encouraged to do so. Midwest Bank, Norfolk, Neb.

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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. Instead, we give those dollars to the community.”. Asset size: $1.36

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Investing in America: 7 Strategies and 7 Tactics That Can Drive Business

South State Correspondent

These programs aim, in part, to mobilize the private sector by pairing its capital with public investment to stimulate American manufacturing and infrastructure improvement, creating new jobs plus innovating in industries like clean energy and technology. Before educating your customers and communities, you must start with your bankers.

America 195
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Small business lending insights Vol. 1

Abrigo

Recent data and trends of the small business lending market SMB Lending Insights is a snapshot of current financial trends and metrics that impact small and medium-sized business (SMB) lending and financial institutions. Almost half sought credit to grow their businesses, and 28% applied to make repairs or replace capital assets.

Lending 221
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The Big Mistake When Pricing Deposits

South State Correspondent

One of the biggest mistakes bank make when pricing deposits is advertising an above-market rate, thereby shortening deposit duration and increasing negative convexity for that one account and the whole product offering. Consider a money market account at a bank. That 1.75% money market account likely has a duration of 0.18.

Training 195