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Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

The Financial Brand

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Skincare Startup Fights The Good Fight For Its Future

PYMNTS

Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. At organic skincare company Nuria , that sense of community is built into its DNA. Her current marketing strategy is meeting the consumer online.

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New Tool Helps Banking Providers Capitalize on Charitable Giving

The Financial Brand

The post New Tool Helps Banking Providers Capitalize on Charitable Giving appeared first on The Financial Brand. Cloud-based platform lets banks and credit unions simplify the donation process for mass affluent consumers, solidifying relationships.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

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Ripple’s XRP Value Spikes While Fundamentals Questioned

PYMNTS

The company has said that xRapid can help lower transaction costs done between fiat currencies by as much as 70 percent, and can lower capital requirements that banks must embrace in order to stay liquid. And I think some in the crypto community have been very much, ‘How do we destroy the government. How do we circumvent banks?’”

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Widening Borrower Protection’s Scope To SMBs

PYMNTS

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. On top of that, MacKrell said the government is not sufficiently enlightening the small business community about the risks of online lenders.

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