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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

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Capitalize on social payments

Independent Banker

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

Based on the bank’s own filing, and like many banks, SVB did not deploy hedging instruments to manage its securities duration risk. The SVB Takeaway For Community Banks Community banks should continue to monitor their deposit base, liability sensitivities, and duration risks.

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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? Are you trying to raise awareness about a certain policy or bill affecting community banks? What’s your end goal?

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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

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Rebeca Romero Rainey: Striking the right balance

Independent Banker

Given our relationship banking approach, we are poised to lead the charge in striking the right balance of technology and connection for our customers and communities. ICBA offers resources to support community banks in telling their stories. What you need to know. Because what we do is personal.

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Rebeca Romero Rainey: Do today for tomorrow

Independent Banker

From thoughtful choices about capital investments to ways we can support small businesses, what we do today intentionally shapes where we’re heading tomorrow. I’ll be looking forward to continuing our conversations virtually and connecting via social media and other channels. We lead with a drive toward what’s next.