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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Overall, the number of live-sales in the region increased nearly 67 percent, thanks to the heaviest usage among shoppers in Singapore and Thailand.

Branding 221
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The Trends Driving Retail Into The New Decade

PYMNTS

Change came from various areas for retail in 2019. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-Founder Joaquin Villalba told PYMNTS in a recent conversation. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

Retail 132
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands. The company also takes professional photos of their products and shares them on social media.

Regional 100
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Nike ‘Just Does It’ On Digital-First Transition, D2C Sales And A Hot Loyalty Program

PYMNTS

Nike showed in its latest earnings report that the sportswear giant is “just doing it” when it comes to three of the COVID-19 era’s hottest retail trends – digital-first shopping, direct-to-consumer (D2C) sales and building a killer loyalty/rewards program. 18) on the company’s fiscal second-quarter earnings call.

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Bridg Closes Marketing Loop For Restaurants, Retail

PYMNTS

While online commerce has allowed eRetailers to source consumer data and to deliver targeted, personalized advertisements, physical retail has often lacked these capabilities. Los Angeles-based tech company Bridg is closing the loop for brick-and-mortar restaurants, and soon for retailers, by providing them with key consumer insights.

Retail 100