Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
Perficient
DECEMBER 29, 2020
Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): What You’ll Learn: Digital strategies from top brands across multiple industries. By optimizing these digital efforts, companies will increase sales and provide value to their customers.
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Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?
PYMNTS
JULY 14, 2016
Fab’s new app feature works like this: Using the product page of the app, a customer can hit the “Visualize” button and is then presented with a three-step tutorial on how to use the augmented reality function. It remains to be seen if Fab’s augmented reality application will indeed reinvigorate its brand.
PYMNTS
JANUARY 3, 2017
Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.
Gonzobanker
OCTOBER 6, 2023
Major vendors with multiple core solutions in their portfolios can turn off bank and credit union clients to the entire brand because of staff attrition, declining service levels, and a lack of product evolution in an aging zombie core division.
Perficient
OCTOBER 19, 2020
PWAs are the natural progression of web apps and present incredible opportunities and benefits across almost all user devices. This is when brands and businesses are looking for ways to differentiate and create value for their customer over the competition. If you will leverage enough of the benefits of a PWA to invest the effort.
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