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Retail Branding Comes Off The Back Burner

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For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

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COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. With so many retail stores closing, they need to be able to provide a way to sell D2C wherever those consumers are online.”.

Branding 322
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Retail 2022: Digital Taps Pent-Up Consumer Demand

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For retailers, it is a time of reexamination. Digital-first or digital-native retailers made it so. Retail’s own performance reflected that shift. Brands fast-tracked their own direct-to-consumer efforts as stores were no longer the reliable distribution outlets they once were. and Brazil.

Retail 295
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Smart Retailers Inspire Confidence Via Cleanliness

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The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than all the others: cleanliness. Fitting rooms have been strictly regulated or even shut down by some retailers. Red Roof isn’t far behind on the branding front with its program, RediClean.

Retail 141
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Yum! Brands To Hold Back Rent In South Africa

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Brands Inc. , The policy relates to the just under 50 stores owned by the company in the most industrialized nation in Africa, while the other restaurants on the continent are franchisee-operated Bloomberg reported. South African attire retailer The Foschini Group Ltd. Wheatley and Yum!

Branding 130
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Why Smart Retailers Wish Their Customers Many Happy Returns

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As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May. The first was from retail clients. REI is one of the brands currently using Simple Returns. The issue at hand is returns.

Retail 224
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Google, DTC Retailers Form Advocacy Group

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A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world.

Google 150