Remove Branding Remove Operations Remove social media Remove Study
article thumbnail

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
article thumbnail

How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. It is estimated that insurers can automate 50-60% of back-office operations and displace 46% of processing roles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Corona (Beer) Takes Hit From COVID Naming

PYMNTS

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. About that case study.

article thumbnail

Social Commerce Plays The Long Game

PYMNTS

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. percent of eCommerce transactions come directly (AKA “last-click” sales) from social media.

article thumbnail

New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order Ahead Experience

PYMNTS

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can seamlessly and safely place orders.

Mobile 162
article thumbnail

Apple, Nike Lose Favor With Chinese Consumers

PYMNTS

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101
article thumbnail

The Importance Of Social Currency In Retail

PYMNTS

A new study looking at the changing habits of consumers explores the role that social currency has in influencing consumers’ shopping habits and preferences. So what is social currency? Social currency can be a very important factor when it comes to consumers’ retail decisions.

Retail 100