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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. The practice comes as consumers are increasingly favoring social media as a means for exposure to fashion brands and new styles. “A

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

PYMNTS

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The pandemic seems to have had a strong positive impact on participation in the entire sport of running,” Fleet Feet’s Director of Retail Experience Matt Werder told PYMNTS. Even now that its stores are open, the retailer has discovered that its eCommerce, curbside pickup and virtual fitting services remain popular with customers.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. “At Lexus, we have always held guest experience as our top priority.

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Pixlee Lets Retailers Market Using Real Customers’ Photos

PYMNTS

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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Happy National Coffee Day: Let’s All Celebrate Contextual Commerce

PYMNTS

As a nation of awake-earliers, up-very-laters, last-minute-crammers and entrepreneurs who simply never sleep at all, in this country, we like our coffee. Now, granted, all of those brands sell items other than coffee, but a lot of those billions of dollars were made one cuppa joe — with some fancy add-ons, of course — at a time.

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